Survey Reveals Strong Preference for Single-Player Games Among Older Gamers
A recent survey conducted by Ampere Analysis has unveiled a compelling trend in the gaming world: a significant majority of players in the UK, US, and Japan still prefer single-player games over their multiplayer counterparts. The survey, which included responses from over 34,000 players across 22 markets, found that 65% of US gamers, 63% of Japanese gamers, and 58% of UK gamers favor solo gaming experiences. This preference highlights the enduring appeal of single-player titles, even in an era dominated by live service and multiplayer games.
Interestingly, the survey also revealed a generational divide in gaming preferences. While only 49% of players aged 16-24 preferred single-player games, this number increased to 56% for those aged 25-34 and reached 64% for players aged 55-64. This suggests that as gamers mature, their appreciation for single-player narratives and experiences grows, contrasting sharply with the younger generation’s inclination towards multiplayer games like Roblox and Minecraft.
The findings underscore the viability of single-player games in todays market, as Ampere’s senior research manager Louise Wooldridge noted. Despite the ongoing engagement and monetization that multiplayer games offer, the demand for well-crafted single-player experiences remains strong. As the gaming landscape continues to evolve, will developers find a way to balance these preferences and cater to both audiences?
Original source: https://www.videogameschronicle.com/news/more-players-in-the-uk-us-and-japan-still-prefer-single-player-games-to-multiplayer-survey-finds/